UGC, BGC, and EGC
In today’s marketing, different types of content are used to connect with audiences and grow businesses. Let’s explore User-Generated Content, Business-Generated Content, and Employee-Generated Content to see how they can support your marketing strategy.
User Generated Content (UGC)
UGC is content provided by your customers or followers, not the brand itself. It can take many forms: reviews, social media posts, photos, videos shared by people who use your product or service.
UGC is perceived as being more genuine, it builds trust and encourages other prospective customers to interact with your brand.
Business Generated Content (BGC)
BGC is content your brand creates, like blog posts, ads, videos, and newsletters. It’s designed to express your brand's vibe and share your story, message, and expertise while aligning with your marketing goals. You have full control, but it’s key to make sure it connects with your audience.
It could be used to raise awareness, engagement, conversion, or anything!
Employee Generated Content (EGC)
EGC is content your employees create to share their personal experiences and thoughts about the company. This type of content feels genuine and relatable, giving your brand a more human touch. It also offers your audience a behind-the-scenes glimpse of what it’s like to be part of your business, building trust and fostering stronger connections between your business, employees, and customers.