UGC, BGC, and EGC
In today’s marketing, different types of content are used to connect with audiences and grow businesses. Let’s explore User-Generated Content, Business-Generated Content, and Employee-Generated Content to see how they can support your marketing strategy.
User Generated Content (UGC)
UGC is content provided by your customers or followers, not the brand itself. It can take many forms: reviews, social media posts, photos, videos shared by people who use your product or service.
UGC is perceived as being more genuine, it builds trust and encourages other prospective customers to interact with your brand.
Business Generated Content (BGC)
BGC is content created directly by your brand. It includes things like blog posts, advertisements, videos, and newsletters. This content is created with your marketing goals in mind, and it helps communicate your brand’s message, story, and expertise to your audience. While you have full control over what you say, it’s important to ensure the content resonates with your target audience.
Employee Generated Content (EGC)
EGC is content created by your employees, sharing their personal experiences or thoughts about your company. This could be a post on social media, a blog article, or a video. When employees create content, it feels more real and authentic, which helps humanize your brand. It also gives your audience a glimpse into what it's like to work with your business, helping to build trust and connection.